FRAMES FROM PHOTOVACATION
Over the past 30 years, “Photovacation” has established itself as an iconic event in Bulgarian photographic culture. А place where creative freedom meets the waves of the sea, and generations of photographers share inspiration and experiences. This exhibition brings together 30 unique frames, each by a different author, tracing the evolution of photographic pursuits in Bulgaria. These are not just images, they are witnesses to the history of an event that has been a catalyst for the development of a lot of processes in the contemporary Bulgarian photography.
Born from the aspiration for creative freedom in the late 1990s, “Photovacation” began as a forum that gathered hundreds, and in some years thousands, of enthusiasts. The first edition faced challenges, but it soon became the largest photographic gathering in the country, where authors escape everyday life to create among friends and colleagues.
The exhibition highlights the historical and cultural significance of “Photovacation,” showcasing frames that have left a lasting mark not only in the festival’s archives but also in the broader development of Bulgarian photography. These photos reflect changes in styles, techniques, and themes—from classic portraits and landscapes to experimental and conceptual approaches. The event has been a platform for exchanging ideas, where young talents meet established masters, inspiring each other. It has served as a venue for rewarding innovations and has contributed to shaping the photographic community in Bulgaria.
About the artist
Among the 30 authors are some of the most renowned names in Bulgarian photography, whose works are inspired by the spirit of "Photovacation." Lubo Sergeev, an award-winning advertising photographer and digital artist with over 25 years of experience in advertising, high-end retouching, and CGI, has worked with global brands like Mercedes, Audi, and Coca-Cola. Tihomir Penov, born in 1960 in Plovdiv, and one of the most acknowledged Bulgarian photo journalists. Alexander Ivanov, born in 1949 in Kazanlak, a chemical engineer by education, has been recognized as an artist photographer since 1984, and becomes one of the most distinguished landscape photographers showing Bulgarian beauty. Sonya Stankova, a studio photographer and photojournalist since 1982, has been published in international magazines like Benetton's "Colours" and Italy's "Marie Claire," and is a member of the Union of Bulgarian Artists. Ivaylo Sakelariev, born in 1962, is a leading figure in nude and art photography, with numerous awards and roles as jury chairman. Yulian Nedev is a pioneer in underwater photography in Bulgaria since 1996, with awards in categories like Underwater Art, specializing in food, interiors, and underwater projects. Ivaylo Stanev, born in 1976 in Lovech, now based in Valencia, Spain, works for magazines like Esquire and Dali, focusing on street and editorial photography. Angel Nenov from Varna, founder of the biggest photographic club in Bulgaria, winner of many international contests known for street and art photography… and many more. The essence of "Photovacation" lies in the sense of escape from daily routine - photographers gather by the seaside to meet friends, share stories, and create without boundaries. It is a space of emotional exchange, where ideas bloom under the sun, and friendships strengthen through nighttime discussions and joint projects. The exhibition invites us to immerse ourselves in these memories, to feel the pulse of creativity, and to realize how one event has shaped the cultural landscape of Bulgarian photography. Come and discover these 30 frames - each photo is a window into the past, present, and future of photography.